e777 Privacy Policy – How We Protect Your Data

1 Who We Are

e777 is an online sports betting and gaming platform operated at e777.cx and accessible through the e777 mobile app. The platform is designed for and marketed to adult players in Pakistan and operates entirely in Pakistani Rupees (PKR).

For the purposes of this Privacy Policy, "e777", "we", "us" and "our" refer to the operator of the e777 platform. "You" and "your" refer to any individual who accesses or uses the e777 website or app, whether as a visitor or as a registered player.

e777 is the data controller for the personal information collected through the platform. This means e777 determines the purposes and means of processing your personal data, and is responsible for ensuring it is handled in accordance with this policy.

2 Data We Collect

The categories of personal data e777 may collect about you include the following:

Identity & Registration Data

• Full name as provided at registration
• Date of birth (to verify that you are 18 or above)
• Username and account credentials
• Government-issued identification documents where verification is required
• Profile photograph where submitted for identity verification

Contact Information

• Email address
• Mobile phone number (used for account verification and security)

Financial & Transaction Data

• Deposit and withdrawal history in PKR
• Payment method details — JazzCash account, Easypaisa number, Raast ID, bank account details or card information as applicable
• Transaction timestamps and reference numbers

Gaming & Betting Activity

• Bets placed, games played, stakes, winnings and session durations
• Betting preferences — for example, Cricket, PSL, Football, Esports or casino game choices
• Responsible gaming tool settings such as deposit limits or self-exclusion periods

Technical & Device Data

• IP address and approximate geographic location
• Device type, operating system and browser
• App version and usage patterns
• Cookie identifiers and session data — see Section 7

Communications Data

• Records of support conversations, emails or chat messages sent to e777
• Survey responses and feedback you voluntarily provide

3 How We Collect Your Data

e777 collects personal data in the following ways:

• Directly from you — when you register, complete identity verification, make a deposit or withdrawal, place a bet, contact support or respond to a survey.
• Automatically — when you use the e777 website or app, technical data such as your IP address, device information and session activity is collected automatically through cookies and similar tracking technologies.
• From third parties — identity verification providers may confirm your identity details; payment processors such as JazzCash and Easypaisa may share transaction confirmation data; fraud prevention services may provide risk signals about your account activity.

e777 will never collect more data than is reasonably necessary for the purposes described in this policy. If you choose not to provide certain information — for example, declining to complete identity verification — this may limit the services available to you, including the ability to process withdrawals.

4 Why We Use Your Data

The table below summarises the main purposes for which e777 uses your personal data and the lawful basis for doing so:

e777 does not use your personal data for automated decision-making that produces significant legal effects on you without a human review process being available.

5 Who We Share Your Data With

e777 does not sell your personal data to third parties. However, to operate the platform effectively and safely, we may share your data with the following categories of third parties:

• Payment processors — JazzCash, Easypaisa, Raast, bank transfer providers and card networks receive the financial details necessary to process your PKR transactions. These providers operate under their own privacy policies and security standards.
• Identity verification providers — third-party KYC services may receive your identity documents and personal details to confirm your identity and age.
• Fraud prevention and security services — risk management providers may receive technical and account data to help detect suspicious or fraudulent activity.
• IT infrastructure and hosting providers — the technology that powers e777 may be hosted or supported by third-party providers who process data on e777's behalf under strict data processing agreements.
• Legal and regulatory authorities — where required by applicable law or in response to a valid legal request, e777 may disclose personal data to authorities investigating fraud, money laundering or other criminal activity.
• Professional advisers — lawyers, accountants and auditors may access limited personal data as necessary in the course of providing professional services to e777.

6 Payments & PKR Transactions

All financial transactions on e777 are conducted in Pakistani Rupees (PKR). When you make a deposit or request a withdrawal using JazzCash, Easypaisa, Raast, a bank transfer or a debit/credit card, e777 collects and processes the payment information you provide.

e777 does not store full card numbers or complete mobile wallet credentials on its own servers. Payment data is handled directly by the relevant payment processor under their own security frameworks. e777 retains only the transaction reference, amount, timestamp and payment method type necessary for account management and dispute resolution.

Transaction records are retained for a minimum period as required by applicable financial regulations and for the purposes of resolving any disputes about your account balance, bonus history or withdrawal requests.

7 Cookies & Tracking Technologies

e777 uses cookies and similar tracking technologies on the website and app. Cookies are small text files stored on your device that help the platform function correctly and allow e777 to understand how users interact with the site.

The categories of cookies used by e777 include:

• Essential cookies — required for core platform functions such as keeping you logged in, remembering your language preference and maintaining session security. These cannot be disabled.
• Analytics cookies — help e777 understand which pages and features are most used, how long sessions last and where users encounter problems. This data is aggregated and does not identify you personally.
• Functional cookies — remember your preferences such as game settings, display options or responsible gaming tool configurations.
• Marketing cookies — used only if you have opted in to marketing communications. These help e777 understand which promotional messages are relevant to your interests, such as PSL cricket betting or new game announcements.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may prevent certain parts of the e777 platform from functioning correctly.

8 Data Retention

e777 retains your personal data for as long as your account is active and for a reasonable period thereafter, in order to meet legal obligations, resolve disputes and enforce agreements.

• Account and identity data is retained for the duration of your account and for a minimum period after account closure as required for financial record-keeping and fraud prevention purposes.
• Transaction and payment data in PKR is retained for a minimum period as required by applicable financial regulations.
• Support communications are retained for a reasonable period after your query is resolved to allow for follow-up and quality assurance.
• Gaming activity data is retained for the lifetime of your account and for a period thereafter to support responsible gaming monitoring and dispute resolution.
• Marketing consent records are retained for as long as you hold an account, to demonstrate the lawful basis for any marketing communications sent to you.

When data is no longer required for any of the above purposes, e777 will delete or anonymise it in a secure manner. Anonymised data — data that can no longer be linked back to you — may be retained indefinitely for statistical and platform improvement purposes.

9 Your Rights Over Your Data

As a user of e777, you have the following rights in relation to the personal data we hold about you:

• Right of access — you can request a copy of the personal data e777 holds on your account.
• Right to rectification — if any of your personal data is inaccurate or incomplete, you can ask e777 to correct it.
• Right to erasure — you can request deletion of your personal data, subject to e777's legal obligations to retain certain records.
• Right to restrict processing — in certain circumstances, you can ask e777 to pause processing of your data while a concern is investigated.
• Right to data portability — you can ask e777 to provide your personal data in a structured, machine-readable format.
• Right to object — you can object to processing based on legitimate interests, including direct marketing. e777 will stop processing for marketing purposes as soon as you opt out.
• Right to withdraw consent — where processing is based on your consent (such as marketing emails), you can withdraw that consent at any time.

To exercise any of these rights, contact e777 support. e777 will respond to all data rights requests within a reasonable timeframe. Note that some requests may be subject to verification of your identity before they are processed.

10 Children & Minors

e777 is strictly an 18+ platform. e777 does not knowingly collect personal data from anyone under the age of 18. If e777 becomes aware that an account has been registered by someone under 18, that account will be immediately closed and any associated personal data will be deleted, subject to any legal obligation to retain evidence of the underage access for regulatory purposes.

If you believe that a minor has accessed or registered on e777, please contact support immediately so the matter can be investigated and resolved. e777 takes underage access seriously and has age verification processes in place to minimise this risk.

11 Security Measures

e777 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• Encrypted connections (HTTPS/TLS) across the website and app
• Encrypted storage of sensitive account data
• Access controls limiting which e777 staff can access personal data
• Regular security reviews and monitoring of platform infrastructure
• Two-factor authentication options for account login security
• Fraud detection systems that monitor unusual account activity in real time

While e777 takes these security obligations seriously, no online platform can guarantee absolute security. You also have a role to play — use a strong, unique password for your e777 account, do not share your login details with anyone, and contact e777 support immediately if you suspect unauthorised access to your account.

12 Changes to This Privacy Policy

e777 may update this Privacy Policy from time to time to reflect changes in the platform, applicable regulations or best practice. When meaningful changes are made, e777 will notify registered users via a notice on the platform or by email to the address on your account.

The updated policy will take effect from the date it is published on this page. The "Last Updated" date at the top of this page will be revised accordingly. It is your responsibility to review this policy periodically. Continued use of e777 after changes are published constitutes your acceptance of the revised policy.

13 Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a privacy-related concern, please get in touch with the e777 support team. We are available around the clock to assist Pakistan players.

For information about your rights under the Terms and Conditions, or to access responsible gaming tools and self-exclusion, visit the Responsible Gaming page. For general questions, check the FAQ page first — it covers the most common queries from Pakistan players about accounts, payments and data.